Economic Impact Assessment of the Mengal Festival: Enhancing Local Income and Tourism in Echague, Isabela

Authors

  • Dr. Ma. Rita A. Reario College of Business, Accountancy, and Public Administration, Isabela State University, Echague, Philippines
  • Dr. Nicanor D. Baquiran College of Business, Accountancy, and Public Administration, Isabela State University, Echague, Philippines
  • Jessica C. Managuelod College of Business, Accountancy, and Public Administration, Isabela State University, Echague, Philippines

Keywords:

economic impact, local festivals, investment opportunities, quantitative research, Mengal Festival

Abstract

This study explored the investment opportunities presented by the Mengal Festival in Echague, a first-class municipality in the province of Isabela, Philippines. The rationale for this investigation stemmed from the observed economic benefits of local festivals, which had not been extensively studied in this region. The research employed a quantitative approach, utilizing cluster sampling to select 125 local businessmen as respondents. Data were gathered through structured interviews and analyzed to assess the economic impact of the festival. Findings revealed significant investment potentials of the municipal festival, thereby contributing to the local economy. This study filled a research gap by highlighting the economic advantages of municipal festivals, providing valuable insights for policymakers and investors.

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Published

2024-06-28

How to Cite

Reario, M. R., Baquiran, N., & Managuelod, J. (2024). Economic Impact Assessment of the Mengal Festival: Enhancing Local Income and Tourism in Echague, Isabela. Isabela State University Linker: Journal of Education, Social Sciences and Allied Health, 1(1). Retrieved from https://www.isujournals.ph/index.php/jessah/article/view/14

Issue

Vol. 1 No. 1 (2024): Isabela State University (ISU) Linker Journal: Journal of Education, Social Sciences and Allied Health, January - June 2024

Section

Articles